The business case for golf
Could golf become a measurable commercial channel?
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Golf Business Case
Primary GTM priority
Typical client value
Commercial decision cycle
Model your commercial value scenario
%
Approximately 1 in 3.3 modelled opportunities becomes a new client
Illustrative annual investment
Potential new-client commercial value
Illustrative gross new-client value scenario, not attributed revenue, profit or a forecast.
Why Golf Struggles as a Business Channel
Execution
Hard to organise well
Marketing teams inherit complex logistics, and the client experience can become inconsistent.
Cost
Siloed across teams
Ad hoc bookings fragment budgets, duplicate effort and make company-wide spending expensive to support.
Administration
Difficult to scale
Venues, guests, payments and follow-up create a burden that prevents repeatable use.
How Golf Supports Your GTM Scorecard
Club 15 Becomes Your Outsourced Golf Department
Unified billing
One flexible account
Managed delivery
Designated Account Manager
Customer tiers
The right experience for each relationship