The business case for golf
Could golf become a measurable commercial channel?
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Golf Business Case
Primary GTM priority
Typical client value
Commercial decision cycle
Client leaders reached
Time per relationship
Total relationship time
Cost per relationship hour
How You Convert Leads into Revenue
What % of leads do you expect to convert from golf?
Use a rate that reflects your normal conversion from a qualified account opportunity to closed-won business.
Illustrative annual investment
Potential new-client revenue
Illustrative gross commercial value, not attributed revenue, profit or a forecast. Golf does not guarantee conversion.
Why Golf Struggles as a Business Channel
Execution
Hard to organise well
Marketing teams inherit complex logistics, and the client experience can become inconsistent.
Cost
Siloed across teams
Ad hoc bookings fragment budgets, duplicate effort and make company-wide spending expensive to support.
Administration
Difficult to scale
Venues, guests, payments and follow-up create a burden that prevents repeatable use.
How Golf Supports Your GTM Scorecard
Club 15 Becomes Your Outsourced Golf Department
Unified billing
One flexible account
Managed delivery
Designated Account Manager
Customer tiers
The right experience for each relationship